UOCD Research & App Design
Skills: User Research, UX Design, UI Design
Tools: Survey Monkey, Post-its, Camera and Voice Recording Equipment, Illustrator, InVision
Market Match is an app I designed in David Weightman’s User Oriented Collaborative Design (UOCD) class—a course that focused on using human centered design strategies to discover the unmet needs of a specific user group and to work alongside users in developing effective and engaging solutions. Our design process for this project was divided up into three phases: exploration, ideation and development.
During the exploration phase, our design team got to know the our user group, farmers market vendors, by using techniques including observational visits to local farmers markets, in-depth vendor interviews, “day in the life” shadowing, and customer and vendor surveys. Through this process we were able to gain a deeper understanding of the people we were designing for and were able to identify three and areas of opportunity for our group to focus on: transporting and setting up goods at the start and end of the market, building and maintaining a good brand image, and (particularly for produce and prepared food vendors) determining what to do with unsold products.
Scenes from various observational visits, vendor interviews, and "day in the life" experiences during the project's exploration phase.
We began the ideation phase by developing personas that embodied the different people we had met with and interviewed during our time exploring various local markets. Keeping these end users in mind, we started brainstorming with a lofty goal: come up with 100+ possible products that would solve vendors’ problems in 1 hour. Limiting the time and coming up with a challenging goal for our session forced us to think outside of the obvious set of solutions and to approach finding a solution without judgement or too much thinking about our design limitations. After our initial brainstorming session, we began organizing and narrowing down our ideas, first to twenty-five and then to ten final design ideas. We fleshed these out further with product pitch pages that we then presented to our professor and classmates for feedback.
we focused on two major pain-points in the vendor journey finding a portable, affordable, and attractive way to showcase products and developing a strong relationship with customers
The development phase was largely focused on the idea of co-design, giving the end user a key role in developing our final product. In order to bring market vendors perspective into our final project, we began fleshing out our two favorite ideas from our brainstorming session—a customizable display and storage solution developed specifically for market vendors and an app that would help market vendors connect with consumers, build their brand, and advertise products they would sell at upcoming markets. We came up with rough prototypes to bring to the next farmers market and had various vendors and walk through and provide their initial reactions to our prototypes. Based on their feedback, we determined that the app would prove more helpful in addressing a wide range vendor’s problems and started determining features for our final product.
Try Out Our Final Mockup!