USER ORIENTED COLLABORATIVE DESIGN (UOCD)
Skills: User Research, Group Brainstorming, Physical and Digital Prototyping, Sketching, Wireframing
Market Match is an app I designed in David Weightman's User Oriented Collaborative Design class, a course that focused on using human centered design strategies to determine people's needs and collaborate with them in developing design solutions which address those needs. Our design process was divided up into three phases: exploration, ideation and development.
During the exploration phase, our design team got to know the our user group, farmers market vendors, by using techniques including observational visits to local farmers markets, in-depth vendor interviews, "day in the life" shadowing, and customer surveys. Through this process we were able to gain a much deeper understanding of the people were were designing for were able to identify three and areas of opportunity for our group to focus on: transporting and setting up goods at the start and end of the market, building and maintaining a good brand image, and (particularly for produce and prepared food vendors) figuring out what to do with unsold products.
We began the ideation phase, by developing personas that embodied the different people we had met with and interviewed during our time exploring different markets. Keeping these end users in mind, we started brainstorming with a lofty goal: come up with 100+ possible products that would solve vendors' problems in 1 hour. Limiting the time and coming up with a challenging goal for our session forced us to think outside of the obvious set of solutions and to approach finding a solution without judgement or too much thinking about our design limitations. After our initial brainstorming session, we began organizing and narrowing down our ideas, first to twenty-five and then to ten final design ideas, which we fleshed out further with more in depth product pages. which we then presented to our classmates and professors for feedback.
The development phase was largely focused on the idea of co-design, giving the end user a key role in developing our final product. In order to bring market vendors perspective into our final project, we took our two favorite ideas from our brainstorming session, a customizable display and storage solution developed specifically for market vendors and an app that would help market vendors connect with consumers, build their brand, and advertise products they would be bringing to the market. We came up with rough prototypes to bring to the next farmers market and had various vendors and use and provide feedback on our prototypes. With them, we determined that the app would be a better solution to vendor's problems and started determining features for our final product.
Try Out Our Final Mockup Below!